新宿駅東西通路にて、「サントリー天然水」サイネージ広告が公開されました。サイネージメディアを最大限活用し、全38パターンあるビジュアルが、3秒毎に切り替わります。主に写真で構成され、またコマーシャルフィルムも流れるなど、見た方の琴線に触れる一つ一つの写真と映像の数々。夏真っ盛りの暑い時期、駅を行き交う人々へ涼しい空気をお届けできる掲出になりました。The Suntory Tennensui digital signage ad has been launched in the Shinjuku Station East-West Passage. It makes maximum use of this signage medium to project a visual display with 38 different images in all that change every 3 seconds. Photos comprise most of the display, which also includes some video from the commercials, each of the many photos and videos tugging at viewers’ heartstrings one by one. At the peak of the hot summer season, this display greets the people moving through the station with a cooling sensation.