住友生命 dear my family 2016 新CMが放映開始

2016 07 30

What is needed to support the bereaved when they lose a beloved family member ? Daily life must go on, so this is a depiction of the passage of those days that carry on even after a loss. In this particular commercial we take a look at a day in the life of a family as an older brother helps out at the rice store. The conversations give a glimpse into the day-to-day of a family undergoing these circumstances. Multiple cameras were used to create as realistic a depiction of daily life as possible.