京都に本店を構える七條甘春堂の商品ビジュアルを2021年7月から年間通じて撮り続けてきました。作りたての和菓子の新鮮さ、可愛さ、手をかけるからこそ生まれる手仕事の作り手の想いが一つ一つの商品に現れます。日本に四季があることを五感で教えてもらえる和菓子の魅力。しっとりと美味しく、眺めて楽しく、香りに癒され、口にした時の音や手に持った感触までも楽しめます。アートディレクターは関本明子さん。書家は寺島響水さん。七條甘春堂のホームページもリニューアルされ、新たな始まりを予感させます。小さな和菓子の世界が、広く感じられる展開をどうぞお楽しみください。I have been creating product visuals for Shichijo Kanshundo, a traditional confectioner based in Kyoto, throughout each year since July 2021. Each and every sweet reveals the freshness and gorgeousness of these freshly made wagashi, or traditional Japanese confections, as well as the spirit of the maker, made manifest by the very act of creating them by hand. There is a fascinating appeal in these Japanese confections which tell us through all five senses that there are four seasons in Japan. Each sweet delights with its delicious moistness, visual enjoyment, soul-soothing fragrance, the sound it makes when you bite into it, and the texture you feel with your fingers as you pick it up. Akiko Sekimoto is the art director. Kyosui Terashima is the calligrapher. Shichijo Kanshundo have also updated their website to give us a sense of new beginnings. I have projected the small world of wagashi to give it a larger feel. I hope you enjoy it.
